Page 7 - RenderAug25

With August being our international-focused issue, it seems appropriate to consider how many of our subscribers — both print and digital — live outside of the U.S. It turns out that around 24% of subscriptions go out to 68 countries all over the globe (see map). To estimate Render’s total reach, however, the pass- along readership must be considered, which recognizes that publications have more readers for each issue than just the subscribers. Copies get passed around the office, waiting rooms, trade shows, etc. While we don’t survey this, the general average for trade publications is two to three and a half additional readers per copy. Altogether, our international readership would reach between 1,086 and 1,900. To the best of my knowledge, while other countries have magazines that cover their rendering industries, Render is still the only international rendering magazine. This can be credited to my predecessor, Tina Caparella, who worked hard to achieve an international presence. In fact, the tagline on Render’s cover used to be “The International Magazine of Rendering.” Last year it changed to “The Official Publication of NARA,” because so many of the younger people I speak with at meetings who are new to the industry are not aware that the magazine is owned by the North American Renderers Association.
That connection, which is so valuable to advertisers, seemed necessary to highlight because the active members of NARA are the VIP decisionmakers when it comes to buying rendering
Rendertorial
Render’s International Reach
equipment and services. Every member of NARA receives at least one copy of Render, though many request extras for employees.
Recently, a longtime client based in Europe let me know they could tell when they placed a new ad in Render, because their social media and website visits went up when the magazine came out by 1,000 or so just from the U.S. alone. Clearly, your ads in this magazine get noticed. To our readers all over the world, thank you for including Render in your news sources. We encourage you to send us rendering news from your country for our consideration. It’s a big world, but this is a close-knit industry in terms of the people in it, and we love to keep in touch. Now for a little fun, a pop quiz. Can you guess the Top 10 countries outside of the U.S. where Render subscribers reside? Turn to page 36 above the advertiser index for the answers. R Sharla Ishmael
Editor/Publisher
www.rendermagazine.com
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